Independent advisors · Vietnam
We help investors and developers assess markets and projects, build positioning and take projects to launch — using market evidence and each project’s commercial realities.
01The question
A strong campaign cannot resolve a mismatch between product, price, buyer and route to market. We examine those decisions together before a launch budget is committed.
Our role is to turn scattered research and commercial assumptions into a clear choice, then into a practical brief for marketing, partners and sales teams.
02Services
Our work follows the life of a project, in four stages. Start where your decision sits — most clients begin with an assessment. Each engagement has a defined scope, timeline and deliverable.
Independent, third-party evaluation based on public market evidence and the documents you share. Our core work.
For international organisations
For investors and developers who need to understand Vietnam before committing: market and area fundamentals — supply, demand, pricing, absorption — segments, competing supply and the conditions for entry.
Market assessment report · Presentation & Q&A with your team
An independent, on-the-ground view of a specific project you are considering — for investment, a joint venture or a partnership: location, product, pricing logic and the commercial assumptions behind the proposal.
Independent evaluation · A clear proceed / proceed-with-conditions / do-not-proceed recommendation
For developers
A third-party challenge to the proposal you already have — positioning, product, price and sales plan tested against market evidence before approval or launch, with the unsupported assumptions named.
Executive decision memo (10–15 pages) · 90-minute decision meeting
Turning the assessment into the documents the project will run on.
For projects at the outset, before the proposal hardens: what to build, for whom, in what position — and the story the market will hear.
A launch communication plan built on commercial goals rather than agency habit — written once positioning is settled, before budget is committed.
Execution work: bringing the agreed plan to market, and to buyers.
One accountable thread from positioning to launch day: release plan, pricing structure, channel roles and launch organisation across the developer, agency and distribution network.
Closing the gap between the approved strategy and what salespeople actually say to buyers.
Leaving capability behind, and staying available after the project.
In-company training for real estate marketing teams, designed around your live project — not a public academy course. Research for decisions, positioning, GTM planning, budgeting, sales narrative, agency management.
Capability map & priority gaps · Custom programme & toolkits · Capstone on a live project · Post-training assessment
Continued counsel after an engagement ends — offered only to clients we have already worked with, on the decisions that keep coming.
Scheduled monthly / quarterly advisory sessions · Review of sales data & upcoming decisions · Challenge of internal plans before approval · A written recommendation note each cycle
03How we work
The output is useful only when the people responsible for the next move can use it.
Agree what must be decided, by whom, and what evidence is still missing.
Review the market, customer, product, price and commercial scenarios against the project’s real constraints.
Translate the chosen direction into a release plan, messages, responsibilities and sales tools.
04The principals
Work is led by the people you meet, not handed off after the first conversation.
Commercial strategy & market execution
Former Marketing Director for Vinhomes’ Northern Region, where Trung built a 32-person marketing organisation and led project marketing and launches across a portfolio of 15 projects. Earlier he founded a creative agency and held growth roles in fintech and technology.
Research, project finance & positioning
Fifteen years in market research, financial modelling and feasibility with Colliers, Savills, NewstarHomes and Vinhomes. Trang holds CFA Level I and an MBA from Audencia and CFVG — she turns market evidence into decisions that can be defended.
Independent judgment. Clear scope. Confidential work.
05Start a conversation
Tell us what needs to be decided, the project location and your timeline. We will reply to arrange a short conversation and confirm whether we can help.
Project enquiries
Trungtranhuy.vn@